If you thought you can’t measure happiness, wait until you try to measure the commercial success of your exhibition stand. Blimey, there’s a tough gig.  But in today’s ROI-led world, it’s something you just have to do. Despite its cost, a good exhibition can produce a great ROI. All too often, [...]
Where once packaging was arguable only about logistics, the medium has undeniably evolved over the years to be a part of the marketing message for brands.   It’s unthinkable for today’s graphic designer or marketer but once upon a time, singular items would be wrapped in leaves or paper and the [...]
Pluses, minuses, advantages, disadvantages…exhibitions are a big balancing act.  Every disadvantage has its advantage. And exhibitions are no different. So here’s our quick guide to all the pros and cons of exhibitions. Winning at exhibitions means making the most of the good, and being smart about [...]
Numerous acronyms, metrics and a new buzzword every five minutes, the world of social media can feel overwhelming to anyone, let alone if you’ve got a business to run at the same time. If you can get ahead (and stay ahead) of the latest trends in social media, you will have an enviable advantage [...]
It can be overwhelming. Row upon row of noise, light, freebies and laughable overclaims. So with your rival’s stands cooing to win attention away from your stand, how do you guarantee exhibition success? 1. Keep it simple First thing. Make sure your stand is approachable and easy to understand. [...]
With the New Year comes a range of personal resolutions but how does that manifest in the workplace? In a move towards better conditions for employees, companies are increasingly looking at workplace wellbeing to ensure business growth. All signs show that making sure employees see 2018 as an [...]
Does the new JICMail demographics campaign mark a comeback for Direct Mail? Some argue it never truly died but it is fair to say that Direct Mail has seen its fair share of hits in the last few years. In an increasingly digital landscape, could this drive to provide more accurate and wider-ranging [...]
We don’t wait for inspiration. We hunt it down with a club. To save you the trouble of doing the same, we thought we’d share a couple of our top exhibition stands of 2017 that really inspired us, together with an inspiring stand of our own. Nature’s Path: so exhibition stands can grow on trees [...]
Over the years we have worked with a number Category, Innovation and Product Development managers, so understand how vitally important a smooth and well thought out New Product Development (NPD) process can be. Although different teams may approach things slightly differently, there is an [...]
Opting for a different kind of Christmas Party this year, Blimey decided we would exchange our festive night out for something a little more worthwhile. With homelessness reaching an all-time high, not only in Nottingham but in cities nationwide, we decided our Christmas party funds would be better [...]